Every business wants new customers, right? New customers mean you’re creating great products and services that people want to buy. Except, what happens when those customers drift away, tempted by shiny new competitors and fresh gimmicks? That’s where customer success management comes in.

Customer success management, or CSM, is about engaging with customer challenges or questions and being proactive about solutions. It’s a way of holding on to customers, building satisfaction, and increasing loyalty. This course will give you an introduction.

What will you learn?
• How to recognise the differences between customer support and customer success to boost customer satisfaction
• How to recognise the key responsibilities of a customer success manager to clarify how they can help your company achieve its desired outcomes
• How to create a customer success strategy to suit your customers and their needs

Why take this course?

All customer success managers or business owners need to understand and invest in customer success. This course will show the difference between customer support and customer success, the key responsibilities of a customer success manager, and how to create your own CSM strategy.